Coverage/Endorsements of the 25,000 Influencer Campaign

Inc and Fast Company Reader Comments on the Pledge—Shel entered his Business Ethics Pledge campaign in both the Inc Magazine Entrepreneur of the Year and Fast Company Fast 50 Awards. Many readers had wonderful things to say, some of which we reproduce here.

Newsletters/E-Zines

Jill Whalen, High Rankings Advisor, http://www.highrankings.com

In keeping with today's theme of standards and ethics and all that, I thought you might be interested in Shel Horowitz's campaign to get people to take an ethical business pledge... I just signed the pledge!

Denise O'Berry, Small Business Edge, http://www.whatspossible.com

With Kenneth Lay's trial set to begin soon, Shel Horowitz, author of Principled Profits and a respected colleague of mine, has started a campaign to get 25,000 people to endorse the idea that ethical business is actually more effective and more profitable--and to commit to spreading this message to at least 100 other people. I made my commitment. What about you? Just click the I believe in ethics link on the right in Quick Links to sign the pledge.

Eva Rosenberg, I-HelpDesk and Web Review, June 29, 2004 (top-featured article)

One of the special things we do here at the HelpDesk is to change the world for the better. Today, it's Shel's turn to help guide us to Principled Profits, in the face of all the corporate scandals…

Looking back to when I was about 10 years old, I remember saying that I never wanted to get involved with business, because to succeed you had to lie, cheat and steal. Well, my world evolved so that I ended up smack in the middle of the business world. And hey, friends, I am darn proud to be among you - because I've watched you struggle with your consciences, too - and make all the right choices.

http://ihelpmate.srv3.pmachinehosting.com/weblog.php

Brian Jud's Special Sales Newsletter, July 5, 2004

(Guest article by Shel about the campaign)

http://www.bookmarketingworks.com/

Lois Carter Fay, Brainy TidBits, July 6, 2004

Thanks to Shel Horowitz, author of "Principled Profits: Marketing That Puts People First" for sending this:

Become an influencer. With Kenneth Lay's (former Enron executive) trial set to begin next month, I have started a campaign to get 25,000 people to endorse the idea that ethical business is actually more effective and more profitable -- and to commit to spreading this message to at least 100 other people.

Francine Silverman, Book Promotion Newsletter, July 7, 2004

Would you like to put an end to corporate greed and also help a fellow subscriber sell his book?Shel Horowitz's book, Principled Profit: Marketing That Puts People First (AWM Books 2003), is about ethical business practices and he is seeking pledges in the hope of spreading its message. People who sign the pledge earn a discount on direct sales of the book.

http://www.bookpromotionnewsletter.com

Chris Marlow, Freelancer's Business Bulletin

PREVENT the Next Enron!

Shel Horowitz, author of the award-winning,"Principled Profit: Marketing That Puts People First," seeks 25,000 people to take a pledge to actively support ethicalbusiness practices...Support Shel in his noble effort to clean up corporatemalfeasance. Take "the pledge."

David Frey, Marketing Best Practices

Shel Horowitz Has Started an Underground Movement! Learn about how you can take the Ethical Business Pledge and help make history. (Yes, you can succeedand be ethical!).

Suzan St Maur, Tipz from Suze, October 14, 2004

Shel H from the US has started a major campaign to get rid of dishonesty in the business world. Ambitious? Yes, but we've got to start somewhere and Shel has. He has created "The Ethical Business Pledge" and I, amongst many others, have already signed it. If you would like to have a look at what it says and - hopefully - add your name to the pledge, go: http://www.principledprofits.com/25000influencers.html

The Business Ethics Pledge has also been mentioned in:

The Book Marketing Expert Newsletter (Penny Sansevieri)

George McKenzie's Publicity Goldmine E-Zine

E-newsletter of Chelsea Green Publishing

PubInsider Monthly

Kevs-Korner Ezine

Blogs

Lois Carter Fay, MarketingIdeaShop Blog, July 2, 2004

"He hopes to reach a critical mass that will make the next Enron impossible, because employees won't cooperate with the crooked directives."

http://marketingideashop.blogspot.com/

Ned Barnett, Barnett on PR, July 3, 2004

"A visionary colleague and good net-friend of long standing, Shel Horowitz, has scored a hat trick (that's "hockey" for a trifecta, to you dog-racing fans out there) with his new proposal to start a movement calling for high-level ethics in business."

http://barnettmarcom.blogspot.com/

Websites

"The Ethical Business Pledge is the brainchild of Shel Horowitz, author of Principled Profits: Marketing that Puts People First who has built a whole business around marketing in an ethical way.

He was sickened by the disclosures coming out of the Enron and other scandals and resolved to do something about it."

http://www.facesandfortunes.com/ethical-business-pledge.html

The Daily Ardmoreite, Ardmore, OK

"Shel Horowitz is a man on a mission: to change the way people do business. He wants to get thousands of businesses to commit to doing business ethically..."

http://www.ardmoreite.com/stories/071104/mon_pedge_ethics.shtml

Other Endorsements

Shel Horowitz, bestselling author of "Principled Profit: Marketing That Puts People First," has endeavored a noble cause of eliminating corporate dishonesty and malpractice. "The Ethical Business Pledge" is an excellent way to let our voices be heard in our pursuit to establish good business ethics. Join us and take the pledge.
Michael Lee, http://www.20daypersuasion.com

Shel Horowitz's noble ethics pledge is something no business executive should hesitate to sign. It only takes a moment, but that moment separates companies that merely say they run an ethical operation from those that truly pledge such conduct...to their customers, to their employees, to theirexecutive staff, and even to their competition!
Lee Godden, Author of ZenWise Selling, www.LeeGodden.com

Radio Appearances Around the Country*

Ask Heloise, nationally-syndicated radio show

Entrepreneur Radio Network, nationwide

D-I-Y Author Show, nationwide

The Writer's Voice, WMUA, Amherst, MA

Mark Johnson Show, WDEV, Montpelier, VT

* This is only a partial list of radio appearances.

Click here to return to the Ethical Business Pledge Page

Click here to go directly to the sign-the-pledge page