Harness Your Strong Ethics Into a Powerful Success Driver: Shel Horowitz's Award-Winning Book on
Business Ethics and Customer Loyalty Shows You How, Step-By Step
Horowitz, author of another award-winner, "Grassroots Marketing: Getting Noticed in a Noisy World" and several other books, demands high standards of companies that want to succeed in the 21st century. "If you want to run a viable business, not just right now but in 10, 50, 100 years, your company must treat others as you'd want to be treated. Business ethics and trust can never be regained if you squander them; just look at Arthur Andersen. Karma, the Golden Rule, whatever you want to call it--the idea that you succeed by helping others actually works."
Principled Profit demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners... and provides numerous practical ideas on marketing so everyone wins.
Principled Profit: Marketing That Puts People First is available either as a printed book (6x9 trade paper, 160 pages, fully indexed, $17.50), sent by mail, or an e-book, delivered directly to your computer. Either way, we guarantee your satisfaction and will refund the cost of the book (not the shipping, however) if you don't feel it was a good value.
- Winner, Apex Award for best book in the PR industry
- Endorsed by 89 entrepreneurs and marketers including Jack Canfield (Chicken Soup), Jay Conrad Levinson (Guerrilla Marketing), Anne Holland (Marketing Sherpa), and many others (click here to see them all)
- Republished by major publishers in India and Mexico
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