For Immediate Release
Contact: Shel Horowitz, ethical business expert, author of Principled Profit: Marketing That Puts People First, founder of the Ethical Business Pledge: 413-586-2388, shel@principledprofits.com
HADLEY, MA, October 15, 2004: Yesterday, New York Attorney General Eliot Spitzer announced his latest ethics crackdown: a lawsuit against insurance giant Marsh & McLennan that also implicates American International Group and others. Their brokers, he says, claimed to have researched the best insurance price, but actually took kickbacks to recommend certain vendors regardless of price.
Meanwhile, Sunday starts National Character Counts Week, celebrating the Six Pillars of Character: Trustworthiness, Respect, Responsibility, Fairness, Caring, and Citizenship. (More about this initiative from the Josephson Institute of Ethics at <http://www.charactercounts.org/>)
Shel Horowitz, author of Principled Profit: Marketing That Puts People First, finds the timing ironic. Disgusted with the continuous litany of business scandals, Horowitz has started a movement to find 25,000 business leaders who understand that behaving ethically is not only good for consumers, it's also good for business. "If 25,000 people each reach 100 others with this message, I believe we can make the next Enron impossible," the award-winning 47-year-old author said. "Yes, one person can make a difference. And one person working with others, can make a huge difference." Soft-launched in July, the campaign has already reached signers in six continents.
To sign the Business Ethics Pledge, please visit <http://www.principledprofits.com/25000influencers.html>
Journalists: to interview Horowitz about the pledge campaign, or to obtain a review copy of Principled Profit: Marketing That Puts People First, please contact him at 413-586-2388, shel@principledprofits.com
Read Media Coverage & Endorsements of the 25,000 Influencer Campaign