TALKS ON ABUNDANCE, BUSINESS ETHICS, AND COOPERATION
Meeting Planners: Shel Gives Great Talks!
A Few Among Many Venues Where Shel Has Spoken
â€śI wanted to once again personally thank you for your significant participation at our convention this yearâ€¦ Your keynote address was direct and concise. The message of ethics and integrity was heard and accepted by the attendees and the industry will be better because of itâ€¦ The convention wouldnâ€™t have been the success it was without your involvement.â€ť
Transformative Green/Marketing the Transformation: How Deep Green Can be Deeply Profitable
Green and Ethical Messages to Reach Green and Ethical Customers
Practiceâ€”learn how to:
Getting Buy-In (Advanced): Building Support for Eco-Initiatives From Politicians, the Press, and the Public
In times of tight budget, many government and corporate clients often think sustainability measures are an easy place to cut.
This session will provide you with some tools to
Getting Buy-In (Level 1): Building Stakeholder Consensus for Sustainability
Real progress happens on the environment when all the stakeholder groups in an organization (or in an entire community or region) understand the need for actionâ€”and a majority are ready to move forward. This is a marketing/education challenge, and therefore wants a solution rooted in marketing and education. Shel Horowitz, award-winning author of eight books including Guerrilla Marketing Goes Green and the monthly columns Green And Profitable and Green And Practical, will show you how to:
10 Career Opportunities in the Green Marketplace
Overview of some of the job possibilities helping to make the planet a better and more sustainable place–and the types of preparation appropriate for each. Aimed especially at college students, but also at those already in the workforce who want to shift to a greener position.
Tired of Chasing Customers? Let Your Customers Come to You!
Strategies and messages to change from the “pesty sales creep” to the valued advisor that clients actually seek out:
Staying Profitable AND Ethical in Tough Economic Times
The market is crashing. Housing has tanked. Retirement savings are evaporating. If ever the temptation to cut corners, to bend the rules raises its head, now would be the time.
A word of advice: Don’t! In a down economy, it’s even more crucial to be the kind of company people want to do business with, and that gives you a big edge to survive and even thrive in troubled times.
How Business Ethics is Like Spinach: Don’t Make It Mushyâ€”Make It Mouth-Watering
Too often, when you get served spinach, you get a shapeless, overcooked, flavorless mess. Yet, when properly prepared, spinach is a gourmet treat that warms the taste buds and makes you feel like spring.
Similarly, ethics is too often forced down the throats of unwilling students and business leaders “because it’s good for you.” It keeps you out of jail and has lots of vitamins and iron, but it may not feel good, or feel profitable.
Yet ethics, served properly, can be the magic key that unlocks the future of successful, profitable, sustainable businesses. It’s not only good for you, it’s the gourmet treat that makes it all worthwhile. It builds long-term customer, supplier, and employee relationships that actually make it much easier to succeed, if you understand how to position the enterprise to harness the benefits it creates.
Making Corporate Responsibility Sexy: Building and Marketing a Culture of Business Success Through Ethics.
Green is Gold: How to be Market More Profitably by Being More Green
Suddenly, Green is chic. Everybody’s buzzing about climate change, carbon footprints, alternative energy, and more.
And if you have a business that takes Green positionsâ€”particularly if this is a long-lasting part of your operation that predates the current fad, but even if you’re new to itâ€”you can convert that buzz into very profitable dollars
Frugal Marketing 101: How to Slash Your Marketing Costs and Boost Your Results
Publish and Promote Your Book
Cross-Marketing: How to Turn Competitors and Complementary Businesses Into Partners
Why do some of the biggest and most successful companies collaborate closely with their supposed “enemies”?
We hear over and over again the “wisdom” that business is a cutthroat arena, and that you have to stab your competitors in the back. Well, oddly enough, the reverse is actually true. And that’s why we see wildly successful joint ventures among companies who should, according to the conventional wisdom, be sabotaging each otherâ€”but who have found it far more beneficial to work together.
Even the tiniest businesses can emulate these giant corporations and create successful partnerships with competitors. As one among many examples, I reprint in one of my books an ad from a group of 11 local florists, touting the benefits of getting flowers from a florist in an ad much bigger than any could have afforded alone.
This session will include a hands-on segment where attenders will network and explore partnerships with other attenders for businesses they might start after school.
Turning Your Values Into Sales: Effectively Marketing Your Social/Environmental Commitment
Is your company’s commitment to improve the world a “best-kept secret?” Or are you openly using your values in your marketing, but not getting the results you want? Learn how to get the most possible marketing value out of your values. Treating the earth with respect, providing a healthy and welcoming atmosphere for employees, donating a portion of your profits, supporting social and environmental goalsâ€”are all marketing points to help you stand out in your prospects’ mind. Harness these points to build not only sales, but customer loyaltyâ€”to the point that they become part of your unpaid word-of-mouth army of fans and ambassadors.
Embracing Abundance: How to Get Past “Market Share” to What’s Really Important
Putting Your Best Foot Forward: Affordably Starting a Business Based in Ethics and Integrity
You want to start a business but it seems the odds are against you. The vast majority of businesses fail within the first year; most of the rest are gone within five years. How can you be one of the successes?
This talk will give an overview of starting a successful ethical business, and using that ethical stance to leverage business, grow, and succeed
Note: This is an overview workshop. Any of those bullet points could be its own workshop
How to Be a Success in Business and Still Hold Your Head Up High
We’ve learned a lot about how NOT to do business from the likes of Enron and Arthur Andersen. The crooked approach doesn’t work; eventually, it catches up with you. Fortunately, it’s actually easier to run a business based on integrity, honesty, quality, and value. You’ll have better profits, better health-and when you look in the mirror, you’ll see someone to be proud of!
Turn Customers Into Raving Fans! Energize Your Clients Into Sales Ambassadors
When you make a purchase, is it in spite of the firm?s marketing ? or because of it? The best marketing is non-intrusive, reaches the right prospects?and tells them how and why your offer can solve their problem or improve their lives. The way to get clients isn’t to beat your chest and say how great you are?it’s to identify and solve your prospects’ problems, meet your prospects’ needs! Learn the secret of turning other people’s problems into your opportunity, and watch your business grow. Learn to focus marketing efforts on benefits to the client or customer, rather than product features: keep it ?you? focused, not ?me/we? focused.
Sales From a Marketing Mindset
Most studies say it costs at least four times more to get a new client as to retain an existing one. To the skilled marketer working in sales, this means three important things: 1) If you’re spending all that money to go after new business, do it as effectively as possible. Nurture the leads you get from your sales force, website, trade show appearances, etc. 2) Romance your existing customers to build those long-termâ€”and cost-effective marketing relationships. 3) Learn to identify the most likely prospects, and how to spend your sales efforts on them, instead of wasting them talking to non-prospects
The “Triangle of Expertise”-How to Turn Marketing from a Cost into a Direct Revenue Stream
Are you getting paid to do your own marketing? If not, why not? At least some of your marketing should be earning money not only in the new customers it brings, but in direct transactional sales where people actually pay to receive it.
References From Meeting Planners (contact info on request)
Willie Crawford, organizer, Birthday Bash Marketing Conference
Jeffrey Armstrong, organizer, Noteworthy USA National Convention (keynote and three-hour hands-on workshop)
Kitty Werner, organizer, Vermont Information and Networking Entrepreneurs
Ira Bryck, Executive Director, University of Massachusetts Family Business Center
Sue Sylvia, organizer, Saint Louis Publishers Association