Two foreign-rights deals for the award-winning book Principled Profit: Marketing That Puts People First. Business Ethics Pledge campaign built around the ideas in the book spreads to six of the world's seven regions.
Hadley, MA (PRWEB) January 26, 2005 -- The message is spreading around the world: businesses can be *more profitable* by paying attention to ethics and cooperation. Principled Profit: Marketing That Puts People First by Shel Horowitz, a book that focuses on this positive message, has just been published in India, under the title "Ethics In Marketing" (Mumbai: Jaico Publishing, January 2005, ISBN 8179923657) and is being prepared for a forthcoming Spanish-language edition by Panorama Editorial, S.A. (Mexico City). Both foreign deals were initiated at BEA and negotiated by literary agent Jeff Herman.
Principled Profit (ISBN 0961466669), distributed in the US by Beagle Bay Books, Reno, NV, is the winner of an Apex Award, has been praised in Publishers Weekly, ForeWord Magazine, Midwest Book Review, and many other review media, and has earned endorsements from a number of today's foremost entrepreneurs and marketers--from Jack Canfield of Chicken Soup for the Soul to Jay Conrad Levinson of Guerrilla Marketing.
Meanwhile, the book's author, marketing consultant and copywriter Shel Horowitz, has launched an international campaign to collect 25,000 signatures on an ethics pledge, and create a "tipping point" to prevent future Enron-style scandals. Launched in the summer of 2004, the campaign has already reached six of the world's seven regions, and has been adopted by prominent e-zine editors including Dr. Ralph Wilson of Web Marketing Today, Eva Rosenberg of Tax Mama/I-Help Desk, and Jill Whalen of High Rankings Advisor.
Horowitz, 48, is not surprised by the rapid spread of the campaign. "People in the business community are hungry for this," he said. "While the newspapers may be full of business scandals, most business owners are honest and upright, and want to separate themselves from a public perception that business is full of rotten apples. The pledge is a way to demonstrate a commitment to higher principles in business, and to reassure their public that they care."
Contact: Shel Horowitz, 413-586-2388