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Principled Profit: Marketing That Puts People First has been withdrawn from the market with publication of his new book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), as required by Shel’s contract with John Wiley & Sons. The new book includes almost everything in the older one, plus a very extensive chapter on Green marketing, examination of newer marketing and sustainability resources including social media, information updates in every chapter, many examples and case studies ranging from solopreneurs to grassroots community rganizations and major nonprofits, Fortune 100 companies, and more.

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