Visit Shel's other sites,
read over 900 FREE articles, and
learn about his other books

This handy reference page will let you visit Shel's other sites and learn about his other books.

You are currently visiting Principled Profit.


Yes, it is not only possible to a run a successful business that maintains your ethical, cooperative spirit--your integrity--it's actually easier than building a business on lying to your customers or backstabbing your competitors! Shel's newest book, endorsed by Jack Canfield ("Chicken Soup" co-creator), Jay Levinson ("Guerrilla Marketing"), and many others.

Frugal Marketing

Down to Business Magazine: hundreds of innovative, inexpensive marketing ideas. FREE Monthly Frugal Marketing Tips archives all the way back to May, 1997. Preview Shel's powerful book, Grassroots Marketing: Getting Noticed in a Noisy World.

Frugal Fun

Hundreds of articles on living cheaply and well: travel for almost free, see top-name entertainment for free, cheap dating and weddings... Sign up for FREE Monthly Frugal Fun Tips archives all the way back to May, 1997. Magazines: Global Arts Review, Global Travel Review, Peace and Politics, Frugal and Fashionable Living. Preview Shel's book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook.

Accurate Writing & More

Marketing, Writing, and Career Services for businesses and individuals. Also informative articles on resumes and careers.