Positive Power of Principled Profit
Volume 1, Number 2 - November, 2003

Only the third issue, and already I've got a guest author! My new Internet friend Jennifer Tribe of Juiced Consulting sent me her Principles of Information Integrity for Information Producers and Marketers, and I thought it was good enough that I asked for her permission to share it with you. I did have make some minor edits (and break up trigger words with spaces) to lower its spamchecker threshold, but otherwise, it stands as she sent it.

Do I agree with absolutely everything in the document? No, I'd do some things a bit differently. For instance, I feel pop-ups *can* be appropriate in certain circumstances. It is not an abuse when one pop-up offers a newsletter subscription or a white paper, for instance. But it is very abusive when you hit a web-page and all of a sudden eight pop-ups start flying in, and some of them won't let go unless you quit the program. I think Jennifer's principles are, on the whole, very worthwhile, and put the focus clearly and squarely where it belongs: on building respectful long-term relationships with your prospects and customers. That I quibble about one or two of the specifics is not important.

Oh yes, and I think these principles apply in any business, not just information production.

Positive Power Spotlight: Principles of Content Integrity For Information Producers and Marketers By Jennifer Tribe, Juiced Consulting

I n f o r m a t i o n I n t e g r i t y

As an information producer or marketer, I make the following commitments:

* I commit to always keeping the best interests of my consumers at heart.

* I commit to providing my consumers with the greatest value and benefit that is within me to give.

* I commit to creating, producing and marketing my information products in ethical and socially responsible ways.

* I commit in heart, mind and spirit to the Principles of Integrity detailed below.

As an information producer, I will abide by the following Principles of Content Integrity:

-->Social Integrity

* The information I produce and disseminate will not promote or endorse hatred or discrimination against any person based on characteristics that include, but are not limited to, race, nationality, ethnicity, religion, creed, sex, gender, sexual orientation, marital status, disability, or income.

-->Integrity of Composition

* The information I produce and disseminate will, to the best of my knowledge and ability, eliminate er rors in spelling, grammar, punctuation and usage. * I will gladly accept comments from anyone who finds er rors that escape my notice. I will make every effort to correct er rors in subsequent editions or versions.

-->Integrity of Expression

* The information I produce and disseminate will be, to the best of my knowledge and ability, succinct, straightforward and easy to understand. It will not be unnecessarily wordy or complex. No information will be included that does not add to the purpose or usefulness of the product.

-->Factual and Statistical Integrity

* The information I produce and disseminate will be, to the best of my knowledge and ability, without factual and statistical error. I will not deliberately distort or misrepresent facts or statistics.

* I will gladly accept comments from anyone who finds errors that escape my notice. I will make every effort to correct errors in subsequent editions or versions.

M a r k e t i n g I n t e g r i t y

In creating the content for my marketing materials, I will abide by the same Principles of Content Integrity that I followed when creating the product itself. Additionally, I will abide by the following Principles of Marketing Integrity:

-->Integrity of Influence

* In marketing my information product, I will not deliberately mislead or confuse potential consumers by exaggerating, distorting or lying about either the content of the product or the benefits to be gained from the product.

-->Moral Integrity

In marketing my information product, I will not make gratuitous or inappropriate use of s ex, violence or profanity.

-->Integrity of Consumer Privacy

* In marketing my information product, I will not use spam (unsolicited e-mail), Internet pop-up ads, or other invasive advertising techniques for which I have not received permission from the consumer.

* Any personal information that I collect from consumers, such as names and e-mail addresses, will be kept confidential. I will not sell or rent this information to any unaffiliated third parties without the consumer's explicit permission.

* If I maintain a web site, I will clearly post a detailed privacy policy on the site.

-->Legal Integrity

* The information I produce and disseminate will not infringe upon someone else's intellectual property. Such property includes, but is not limited to, copyright, patents and trademarks.

-->Holistic Integrity

* The information I produce and disseminate will be whole and complete. It will include all data and facts required to provide an accurate and truthful picture. I will provide appropriate context for all information.

C 2003 Juiced Consulting.

Juiced Consulting helps business owners package what they know into information products - such as books, audiotapes and teleclasses - that they can sell to generate new business revenue. For a no-charge newsletter and other resources, visit www.juicedconsulting.com.

Hug Your Customers by Jack Mitchell

A business owner who'll do anything for his customers—even fly across the world to deliver a suit! He turns clothing shopping from commodity to magical experience—and he is very well-compensated. I read this all the way through in about two sittings.

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