Not Your Grandfather’s AARP
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OK, so in December, I turned 50–and since I love discounts, of course I sent in my $7.50 to join the AARP (used to stand for American Association of Retired persons, I believe). Well, I was looking at the organization’s magazine today and I was astonished by the lineup for the fall conference in Boston, just two hours drive from me: Headlined by Rod Stewart in concert, and featuring such Boomer luminaries as Whoopi Goldberg, Lily Tomlin, Maya Angelou, and Bill Russell. I’ve got a wedding in Maryland that weekend, but I just might drive in for Friday’s program. Cheap, too–member price is $15 for the speakers and $25 extra for each concert. Wow! Not at all what I expected, with my memories of AARP (from my days as an organizer with the Gray Panthers, back in 1979-80) as a very stodgy organization. |


























Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups. Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. 





















