As a PR professional, I’m often amused by the sheer incompetence of the Bush spin machine–can you say “Brownie, you’re doing a heckofa job”?–as well as their desire to micromanage everything in a usually failed attempt to make the president look good. (If the Dems don’t make much hay over “Mission Accomplished” in 2008, they’re really asleep at the switch.)

But this one takes the cake. Or maybe the wheatfield. Or the henhouse. Today’s New York times ran an editorial about–are you sitting down?–a Department of Agriculture talking points memo that provided ways to jump from discussions of American crop issues to what a bully good job the administration is doing in Iraq. The paper used the marvelous headline, “An Agriprop Guide to Cluck and Awe.”

And watch out, because the bureaucrats are keeping score:

Included was a caution that speechmakers should keep a record of their compliance, and turn in point-scoring summaries to be tallied for weekly reports to the White House.

And what might some of these talking points be?