Since I launched the Business Ethics Pledge movement a year and a half ago, it has been housed on a page of my PrincipledProfit.com site: a commercial site designed primarily to encourage sales of my award-winning business ethics book, Principled Profit: Marketing That Puts People First.

And we decided a couple of months ago that this was holding back the growth of the Pledge. And we did something about it.

With site design generously donated by my assistant, Michelle Shaeffer of Elemental Muse, we’ve now launched Business-Ethics-Pledge.org–my first-ever .org site.

Please take a look and let me know what you think. Of course, if you choose to sign, I’ll be truly delighted–but let me know your opinion even if you don’t participate.