Once again, that line between paid PR and actual journalism is getting kind of blurry. This time, the New York Times reports, the culprit is Wal-Mart.

At least Wal-Mart does not appear to be paying the bloggers who are spouting its press releases and pretending to raise independent voices of indignation–and to my mind, that’s an important distinction compared to the “news” people planted and paid for by the white House (e.g., Armstrong Williams)–but still, it’s deeply disturbing