原则性的利润是热的，说坎菲尔德，莱文森，及其他

期待已久的社会责任和商业道德。 他们的营销理念相结合，合作的力量是巨大的。 这就是为什么这样知名鸡汤联合创始人杰克·坎菲尔和游击营销大师杰伊·莱文森（和其他许多人）的数字，已借给他们的支持原则性的利润：以民为本的营销 。

除了 ​​杰克·坎菲尔德和杰伊·莱文森，这个页面有意见：音箱汤姆Antion;营销大师大卫·弗雷，阿尔·里斯，安妮荷兰，约翰·克雷默，布赖恩士，马克·乔伊纳，玛格丽特Lobestine和埃里克·盖尔布;玛丽韦斯特海默，首席执行官bookzone;不定的创始人和出版商约翰·奥德特肯·布兰佳的频繁合著者谢尔登·鲍尔斯;作家文摘“杂志，梅拉妮Rigney ......来自世界各地的几个专业营销”的编辑。 他们的意见（连同其他许多人）如下：

请按任何名义直接进入，导语，或滚动通过看到他们。

“无耻的自我推销和充满炒作小贩的世界里，SHEL霍洛维茨作为一个诚实的，道德的营销中脱颖而出。 我想明确，含量高，价值为基础，以销售正直豪爽他在原则性利润教导的方法，并从经验中，我知道他的想法，可以产生高利润的结果。“
-主撰稿人和许多书上写的作者鲍勃·布莱 ，
作为一个企业

“鸡汤的成功是基于现实， 大多数人都希望帮助别人，希望做正确的事 。 谢尔霍洛维茨显示了原则性的利润：营销把亲民 ，人们不仅要改变走向合作和以人为本的行为范式，但他们可以这样丰厚的利润。 推荐这本书，我很高兴。“
- 杰克·坎菲尔德 ，首席执行官，为企业的灵魂，合著者， 在工作的灵魂鸡汤的鸡肉汤

“我花了很多时间写我对贪婪，不要让一个该死的RIP-艺术家在双方政府和企业的世界，因此，它的确是一个新鲜的微风，当我写的人谁知道你可以做的一切权利，并仍成功SHEL霍罗威茨的书，有原则的利润：提出以人为本的营销 ，是一个可喜的变化在公司网页的丑闻。 它使一个非常好的生活和仍然感到骄傲，当你在照镜子时，你需要的一切 。“
- 吉姆·海托华 ，“美国排名第一的民粹主义”，作者有没有是在路中间，但黄色条纹和死犰狳和其他书籍，前得克萨斯州农业专员

“具有很强的实用性，这是不是馅饼，在理论的天空或一厢情愿的想法。 这些现实生活中的商业故事的有用每CEO们要可持续的利润增长 。”
- 荷兰的安妮 ，MarketingSherpa公司，出版商

“SHEL霍洛维茨的商业世界中的伦理的要求仅仅是为有关公共管理和政治的世界。” 它是所有关于完整性和照顾的人提供服务。 每个人的明智的建议。“
美国前劳工部长， - 罗伯特罗伯特莱奇 ，布兰代斯大学教授，

“每个人都在同一时间在四个业务领域：业务，他们认为，营销业务，服务业务，和人做生意是SHEL霍洛维茨的精湛本书给你相当于一个MBA的人做生意。 你要喜欢它，人们会爱你 。“
- 康拉德杰伊·莱文森 ，作家， 游击营销系列图书

“ 霍洛维茨谢尔是一个”遥想当年，我的第一影响，与他的营销工作，我没有他的神奇超级金：如何卖任何一个小本上 ，然后他的基层营销的书籍，无论是辉煌！ 张女士自己极少的营销努力达到并卖给我，所以早在我自己的网上创业（之前开始SiteSell的），是有足够的证明给我！ 我是一个狂热的谢尔跟随至今，所以我很荣幸当他问我阅读和评论他的新书...... 原则性的利润：营销提出亲民。
“我能说什么？SHEL了，我立即锁定 ...
“太多的企业认为成功，他们不得不爬过他们的竞争对手，欺骗收缩符合他们的客户和畜群其雇员。
和...
“这一切都归结为：？你让你自己的成功，帮助别人成功，你不出卖自己的灵魂成功”
和...
“......非输即赢的营销...就是一个恐龙。 这将无法生存。“
“这与其说是”如何“一书，虽然有许多具体的建议（我复印和录音的”10键伟大的文案“我的显示器旁边的墙上，例如）。 但它的总体思路，调整，它会在你的心态，这是非常重要的。 注意到心这个人的建议将使领先1充满压力的“什么是错”的存在和1丰盛的“业务1喜悦”生命对于任何人愿意到市场有效，使这个世界1更好的地方居住。，这之间的区别本书是为你。“
- 肯·埃瓦博士 ，主席，SiteSell.com / SiteBuildIt.com

“在今天的公司丑闻和公众玩世不恭的气候，SHEL霍洛维茨提供了一个深呼吸新鲜空气。 他表示，在每一页上，不仅是它可能成功地吸引了人性好的一面，但由此产生的成功更容易实现和更令人满意的电子函件信息，远远大大超过“采取的货币结果和运行的方法 。 人们需要知道，做正确的事，不仅感觉很好，它的工作原理。 这本书没有说教，消息通信。
“霍洛维茨的证据充分的现实生活中的例子提供了伦理，成功的营销框架， 它写得很好，所以它容易来读，没有东西，可以将许多此类书籍说原则性利润：。。营销可以让人们首先应该被要求在每一个营销类的阅读 。“
- 玛丽韦斯特海默 ，创会会长，Bookzone.com

的“我'Joynerisms”之一是这样的：“第二个最好的营销方式，是卓越的客户服务。 首先是口碑。 你没有没有其他。“ 原则溢利显示你一步一步如何整合，考虑到您的业务。 这不只是“正确”的方式来做生意。 这是更好的办法。 上回想起来，我不认为我的朋友谢尔应该为他的书“的原则利润。” 他真的应该把它称为“一个和唯一的方式得到最大的利润可能从你的业务。”
- 马克·乔伊纳 ，＃1畅销书作家不可抗拒的发售，伟大的公式，并Simpleology

“在安然后，环球电讯公司和世通公司灾害， 没有消息可以更及时比谢尔霍洛维茨。 从长远来看，只是一个道德的方式来营销工程 。
几个最畅销的营销书的作者阿尔·里斯 ，？

“ 例外和研究的书，是完全符合我已经做了在过去29年来的业务方式。 我呼吁每一个企业的老板，每一位发言者，营销或心理学买它的每一个认真的学生。“
- 汤姆Antion，小型企业网络营销专家

“谢尔霍洛维茨一直被称为他没有回来，举行非传统，连续拍摄，创造性地解决一些最令人困惑的问题，困扰着企业家今天 。 他不仅仅是一位作家，他是一个企业家，所以他从他说话的人都知道！“
在- Azriela，银团业务的专栏作家和13本书的作者谢斐

“ 这是企业共同的钱用棍棒试图以迎接挑战。 他做生意的节俭理念而闻名，SHEL霍洛维茨雇用的情报更复杂的工具，道德，合作，独创性和创造力 。 他经商成功的几十年中，他不断激化了这些工具。 现在，他与你分享这些工具。 阅读和学习。“
- 约翰·奥德特 ，出版社，不定

“ 原则性的盈利业务，将挑战，即使是最疲惫的，铁石心肠，底部线，使的号码经理重新考虑他们的做法是一种革命性的方法。 霍洛维茨使耐人寻味的情况下，共赢，不仅与客户，但也与竞争对手，可以给企业最大的回报！ 在案件审理的霍洛维茨表明道德和尼斯是一个很好的家伙，它得到您的降压和最大的努力和投资回报最大的爆炸。 如果你有兴趣在成功，你需要阅读这本书。“
- 谢尔登·鲍尔斯 ，与肯·布兰佳的疯狂球迷和三个其他书籍的合著者

“ 在霍洛维茨SHEL的世界，人做此事。 本书结合最好的市场营销和关系理论与现实世界的例子和切实可行的建议创建一个获奖的，鼓舞人心的包。 如果我们都采用谢尔在我们所做的一切为他人创造价值的建议，世界将是一个更好的地方。“
- 梅拉妮Rigney，然后编辑，作家的月刊杂志，编辑部主任，作家的精华贸易书籍

“ 在过去，大胆，飞在面对传统和有时不道德的商业智慧。在新千年的成功营销的创意但精明的想法塞满可用的方法 。”
- 布赖恩士 ，作家，演讲家，营销策略

“ 你必须是无情的，在你的追求利润成为一个成功的企业老板谢尔霍洛维茨解释说，通过例子，个人的经验，和伟大的意见，如何是非常成功的，还是晚上睡觉的原则性利润？。提出以人为本的营销是一本书上的宝石。“
- Lorilyn贝里 ，首席执行官，NewsBuzz.com

“谢尔霍洛维茨这样做是正确。 没有生意可以单干的今天。 还有更比无视其存在或坏唱衰他们的竞争对手联手，获得更大的竞争对手，你的团队，更大的机会，你会结束与一些他们无法处理的业务。 有一个从挂在你的领域最优秀的人周围的光环效应来试试吧！“
- “基本法”Ochman，营销策略，记者，扬声器

“你是，你是有原因的。 有没有想过，你为什么在你的业务吗？ 为什么你感兴趣，你做的事情吗？ 这是因为你有一个独特的地方在世界没有其他人可以采取的一个，甚至没有你的最接近的竞争对手！
“在这本书中， 谢尔霍罗威茨描绘了一个真正的人类爱心的人，已经发现了他们的竞争对手是真正的合作者正版填充了商业世界的照片，以及他们的威胁是真正的机会。 那些已经学会做好，同时做好的人。声音太'有'呢？ SHEL了腿的理想，并给出了如何在世界各地的普通企业主们发现只是如何有效的“黄金法则”真的是他们的商业和个人生活中的例子。“
-董事总经理西蒙青年作家，新西兰杨艾文

“2003年是企业家的一年，SHEL霍洛维茨的营销经验？封装此内容的范围内丰富的书，是企业家的最好的朋友和同伴当谈到成名采取的行动步骤。”
-总裁玛丽莎·德可变 ，Deg.Com通信，作家，建筑BUZZ

“ 谢尔霍洛维茨是一个简洁，实用的作家，他有一个诀窍给读者有用的工具和全面的了解。谢尔写什么，他知道，和他所知道的第一手资料，从自己的激情和日常实践中是如何市场商品，服务，思想和观点， 他的营销始终是瘦，但并不意味着，面对面，没有在你的脸上，比竞争对手措手不及土壤上花费太多铸造浪费种子谁更难忘。 要成功不失身份和完整性的marketeer将学到很多从SHEL霍洛维茨分享。“
- 艾拉Bryck，主任，马萨诸塞州的家庭商务中心大学

“谢尔，很明显， 你有一个完整的命令和营销技巧，它背后的心理。 忘记这些“小霸王”推它，你的喉咙，推动销售策略好人，首先可以完成！ 我是一个信徒......如果你把以人为本，你会赢得业务！感谢我们在亲切，温和的企业的顶部，有一个地方。“
- 克里斯蒂Tamsevicius，WebMomz.com，我热爱我的生活

“诚信是最好的政策。” SHEL霍洛维茨的情况下，清楚，完整，并大力在他的新书， 原则性的利润 。 提出以人为本的营销 诚信是一个核心的品牌价值。 谢尔显示你如何和为什么要坚持下去，比什么都重要，它可以用来增加业务，推广品牌，留住顾客，很容易吸引新的成本远远低于这本书是一个胜利者！ 诚实！“
- 沃尔特·博伊斯 ，校长，斯皮策和博伊斯有限责任公司

“ 创意，创新和有趣的想法溢出来帮助你推销自己，你的产品和服务价格低廉，有效和道德，更重要的是谢尔提出了一个基本的理念，你可以把你生活的各个领域，但反复演示如何中肯和宝贵的方法是在21世纪做生意 。 直接作为共同拥有的公司，实际上并不销售产品，我仍然发现SHEL的想法有价值的和实用的。 有许多轶事和具体的例子也很容易就看你怎么可以使SHEL的技术为你工作。“
- 苏珊Z.马丁 ，在哪里可以买到汽车在线

“As a marketing consultant, copywriter and merchandiser, I know firsthand, (1) that a profitable long term business hinges on strong customer relationships and repeat business, and (2) how much harder it is to develop a new customer than to please an existing one. Shel Horowitz's innovative new book, Principled Profit: Marketing That Puts People First , takes this concept well beyond customer satisfaction. Shel shows you HOW to build mutually beneficial and profitable relationships not only with customers, but with employees, suppliers, and even competitors. This partnership approach is both powerful and profitable. A terrific and long-overdue book .”
— Eric Gelb , MBA & CPA, author, Book Promotion Made Easy and Editor, Publishing Gold E-zine

“ As usual, you packed a lot of ideas into a compact, tightly written book . My favorite bit of advice: Get paid to do your marketing. Thanks to your inspiration, that's exactly what I've been doing these days. And it's paying off!”
? Martha Retallick , owner, LRP Designs

“ Very wise words from a very wise man. Shel is a seasoned marketing pro who not only talks the talk, but walks the walk…of principled profit. His brilliance shines through and his methods will not only help you to make lots of money, but to feel great while doing so. And that, in essence, is free-enterprise-that the money you make is directly proportionate to how many people you serve and how well you serve them.
“Follow Shel's advice. Your current customers, your new customers, and your bank account will be richer for it.”
? Bob Burg , author of Endless Referrals, Winning Without Intimidation , and other books

“The essential key to marketing is making friends, creating relationships. Shel Horowitz is my friend (as well as my competitor). I wish him well. His book is a must read for anyone who wants to understand the new way of doing business and doing it well. ”
? John Kremer , author, 1001 Ways to Market Your Books

“ 原则性的利润：首先，把人们的营销规定使用道德的营销原则的重要案件，不仅因为它是”正确的“的事情，而是因为它的聪明的办 ​​法做营销。 谢尔霍洛维茨指出，很清楚， 天无情，赢家通吃所有的营销策略，不仅没有工作，但破坏性您的业务。 关于这本书的最好的事情是，它给你几十个易于实现，成本低的诚实的营销策略，SHEL的自己的话......“不仅感觉更好，但更好的工作。”
大卫·弗雷总统营销最佳实践公司

他说：“我认为，小企业成功的力量共同努力。 谢尔已抓获的战略和战术，这样做只是在这本书中。 保持您最喜爱的书架上的便利。 用它来 ​​计划你的营销策略，年复一年。 如果要实现这本书中列出的工具和技巧，你将你的业务增长，少了很多努力，这本书是一个门将应该是每一个企业老板的书柜上。“
丹尼斯O'Berry，中小企业边缘

“SHEL已钉它的原则性利润：把亲民的显示，您可以在不牺牲自己的理想的业务获得成功的营销 。 这应要求在商业学校读书，使我们能够避免企业不当行为的另一个引人注目的雪崩。“
？ 哈里·胡佛 ，胡佛油墨公关管理主要

第一“的原则溢利：市场营销，可以让人们今天的令人沮丧的经济和环境条件提供了令人耳目一新的营销技巧。 本书着重于维持道德标准，建立关系，并提供优质的服务的重要性。 它充满了有趣的和适用的技巧，个人的故事和例子。 这是任何人想要成功在市场营销和生活不可不看！“
梅拉妮伦勃朗 ，雇主，伦勃朗通信

“ Principled Profit: Marketing That Puts People First is one of the best books I've read on marketing (or any business subject for that matter) in a long time . The author, Shel Horowitz, has a pleasant and easy to read style and the book is full of useful information based on his many years of experience in marketing and business. I was particularly impressed with how Principled Profit: Marketing That Puts People First focuses very strongly on success coming from making the lives of everyone else better, rather than stepping on your neighbor to “move up the ladder.” He explains very clearly, and in detail how this way of doing business is the only sustainable system in the long run for yourself as well as your competition. I have always believed that cutting your competitor's throat is just plain wrong, and I was glad to see Shel's book presenting numerous ways for me to help my competitors and, at the same time, help myself. Thank you, Shel, for a much needed alternative to our current business model, “Survival of the Fittest”. We don't need a world where most people are left to die when, instead, there can be enough for everyone.”
? Josh Samuels , Melaleuca Independent Distributor

“In Principled Profit , Shel Horowitz shows marketers how ethical marketing practices generate long-term paybacks through consumer relationships that last. For white-hat wannabes, it's an appealing and viable alternative to the war-zone vision of the consumer marketplace.”
? Mona Doyle , The Consumer Network, Inc.

“An excellent look at traditional marketing strategies from a unique new angle; that of ensuring customer wants and needs are fully met in the framework of 'doing onto others as we would have them do unto us.' Kudos to Horowitz for this, his latest work? eminently readable and full of real-world examples that not only will instruct but also will inspire the reader.”
? Steve Yankee , Writer-Consultant-Workshop Leader

“In an age of Enron ethics and Worldcom cons, it's refreshing to read a book that clearly demonstrates the value of virtue. Based on research findings, case studies and his own business practices, Shel Horowitz shows us that straight shooting and long-term business success are not antithetical . There is gold in the Golden Rule, and Principled Profit: Marketing that Puts People First reveals why. This is a courageous and timely work. In the game of business, Horowitz takes a hard swing at a fast pitch and hits a home run.”?Yvette Borcia, Partner, Stern & Associates, Co-Editor, Stern's Management Review, Co-author, Stern's SourceFinder and All About Pay (fall, 2003)

“ 原则性的利润：市场营销，可以让人们首先帮助读者理解， 许多方面的业务增长不是一个零和游戏的基础。 你获得的市场份额并不一定意味着你的竞争对手市场份额的损失。很多企业家没有认识到这一点，因此堕落到不道德的方法（一些希望摧毁），要想超越别人在自己的利基市场。 谢尔帮助读者，通过易于理解的例子，学习技术，为两个或两个以上的企业带来双赢的解决方案......这本书是对待别人你想被视为强有力的理由。 这种方法有助于企业所有者享受而不是烦恼，别人可能是他或她的职业生涯，他们的奶酪虎视眈眈。“ 这是原则的类型吗？更新今天的市场呢？，已建成像诺思通的，安飞士，与土星的商界领袖。 研究它们，对它们进行测试，获得奖励，教别人的方法，并获得更大的享受你的职业生涯和你的生活。“
？，专营医生吉姆Deitz

“商业兴旺和蓬勃发展的道德环境。 我赢得了客户，供应商的尊重，甚至国税局由于我的直率行为。 所以， 我很高兴地看到一本书，推广商业道德，生产口径作者。 这应要求所有商业课程中阅读 。“
伊娃罗森伯格 ，工商管理硕士，出版社，TaxMama.com，指出金融和互联网的扬声器

“在世界的侵扰，拼写错误的垃圾邮件，有前途的各种废话亿美元的企业失败的，不道德的商业行为沉淀，SHEL霍洛维茨的原则性利润：。1受欢迎的另外一个企业家的图书馆营销这把人们首先 霍洛维茨显示我们最成功的公司，如戴尔电脑公司和强生公司，是基于为客户创造价值的愿望。 我希望所有的营销策略后，SHEL的魔术三角的质量，诚信，诚信为基础。“
，“ 像一个企业家和雇主的Hupalo有限公司的思考”一书的作者彼得Hupalo？

“最终，你的客户决定您的企业成功与否。 使用的原则，在SHEL注入你的营销策略，诚实和尊重的书，你将奖励与忠诚，关系型客户，使你不断？和提高呢？利润 。“
小企业经营顾问和如何使您的业务运行没有你“一书的作者苏珊·卡特 ，？

“我今天一大早，在壁炉前审查原则性利润：坐在营销把亲民， 在几分钟之内，我已经停止了”检讨“，并开始阅读。 它是一种享受，找到了一本书，它的实质内容。 这本书教你如何增加你的利润和客户满意创建工作与您的客户和竞争。 我已经使用了许多工具和技术 ，但我从来没有把我的想法成文字。 这是非常令人欣慰地看到，这些技术的工作，要知道我在正确的方向前进。 这是市场营销，因为它应该做的！“
开始你自己的家庭为基础的网站设计业务“一书的作者马克·弗兰克 ，？

“我喜欢SHEL霍洛维茨的技巧和多年的著作，我很高兴地读他最新的书，有原则的利润 。 谢尔给伟大的例子和常识的建议，在市场营销，为您的业务。 这本书1伦理，有效和友好的营销道路地图。该技术将让经验丰富的营销新思路和资源，加上SHEL的容易，来，看风格这本书一个很好的介绍，新的企业所有者营销。“
苏珊·桑德斯，Kinzel，Cumuli电子杂志搜索

“ 原则性利润 驳回”快速降压“的营销策略，提出接替在今天是越来越愤世嫉俗的市场真正的秘密：建立长期客户，并建立在信任，诚信和互惠的客户关系。” 史蒂芬凡尤德 ，作者， 获取稍有名气的呢？

“如果你觉得不安有关”杀手营销“的概念，你需要阅读这本书。 在市场营销，一个地区的地方“，他可以出售在沙漠中的沙”通常被认为是高度赞扬，它需要像SHEL霍洛维茨的人，让你明白，为什么这不是一件好事。
“这本书是有价值的想法，事实上，它作为一种营销底漆做的非常好，因为它引入了很多节俭的营销理念，以及触摸像阿依达的公约和适应他们的道德营销原则。 我迫不及待地付诸实践“的营销菊柔术”等提示，我的羽翼未丰的网页设计，商务和我从来没有行动的营销书！
“但真正的价值 ？我这本书？ 是其重点放在市场营销和业务的生态环境，可以发展对人类社会的非掠夺性的，可持续的生活方式的同时，我发现的最后一部分预订特别鼓舞人心的，即使它没有专门的市场营销。 坦率地说，我认为每个人都应该看它！“
里昂 ，Minisitetemplates.com？ 桂冠

“公关引领道德的营销手法，在不到12个月增长了六位数的公司，与竞争对手的工作，并按照本不可或缺的书所列的其他有价值的概念 ？你也能！”
丹Janal，方正，公关领导

“SHEL霍洛维茨写了一个明确的，有组织的书塞满实际的想法。” 参与市场营销，销售或客户关系的每个人都需要读这个独特的伦理和有益的商业惯例蓝图。 及时对重要的业务方面的书“ 丽莎答 ： 史密斯小说商业编辑和作者的电子邮件 。 如何使IT专业人士和有效 ？

“ 原则性的利润包含需要传播更广泛的合作，甚至与所谓的竞争对手，可以有利于大家你所接触的消息。 随着越来越多的人读他的书，我知道这将是。 虽然谢尔坦承，在这方面的偏见，他的著 ​​作被广泛的注脚与支持他的观点的例子。 读它，实践它，住吧。“
唐·戈达德 ，所有者，平静的东方精神医学

“大阅读！ 在一个方面或营销行业的另一个自1982年以来，我一直参与。 SHEL霍洛维茨的最新著作， 原则性利润：把亲民的营销 ，在营销咨询最好的例子。
“ 谢尔已设法把纸上，清晰，简洁，，我一直在使用多年成功的营销原则。 此外，他的书已经表明了我的道德，以客户为导向的营销到新的水平的新思路。
“谢尔，继续在一个经常低迷的行业是清光的感谢。”
基思Thirgood，创意总监，凯普斯通信集团

“这是对我们的硬数据来支持我们的直觉寻找那些书。 在案件的情况后，谢尔提醒读者的是，有一个更好的方式来做生意。是的，它确实有效。 和肯定的，我们每个人都能有所作为。“
苏珊·塔尔 ，苏珊Tull的营销传播

“SHEL霍洛维茨已经完成了他的研究。 填充现实生活中的例子，他的书提供了易于阅读的部分浓缩下来的几十家企业，成功的营销方法上的摩崖债券。我会建议它作为一个成功的营销方法的概述。 只是其中一个例子可以值得了很多钱到您的企业！“
帕特里克Kilhoffer，Directconnectionsint.com

“在饱和与游击营销战术和残酷的市场营销技巧营销世界，你的书是一个呼吸新鲜空气。
“不仅是你的市场营销和销售人员勾勒出更成功的方法，但你包裹在包优良的客户保持技术。 在营销已超过二十年，我都同意你的看法。 馅饼是有限的。
“Consumers today are exposed to more and more advertising and are becoming less and less responsive to the ads that bombard them on a daily basis. That's why both new and seasoned business owners and marketers need your book if they want to get results from their marketing efforts.
“ In addition to being a great read, I also enjoyed the wealth of references to consumer surveys and complementary business materials . I've already subscribed to two new publications.
“ If this is, as you say, a highly opinionated book, the marketing world needs more opinions like yours. Excellent work, as usual.”
? Linda Caroll , http://www.MultimediaJungle.com

“ Years ago, Shel Horowitz showed the world how to effectively market spending next-to-nothing in Marketing Without Megabucks, which still sits on my reference shelf.
“ In his latest book , he tells the truth about how I and many others see the future of marketing. He convincingly shows that the real profit lies in treating your customers like the absolute gold they are instead of treating them like 'marketing demographics.'
“He shows how and why 'nice companies finish first' and gives countless eye opening examples of ways you can easily increase your bottom line by doing the simplest things that will put you 'head and shoulders' above your competition in your customers eyes.
“Not that Shel thinks competition is bad. Matter of fact, he shows you how to succeed by working WITH your competition, not against them.
“ Everything about this book will make you feel good about growing your business because the steps he outlines are completely ethical, uplifting and customer oriented. ”
? Ed Osworth , author and Consultant, Creator of the Internet Marketing Index

“ Marketing requires looking at the glass as half full instead of half empty in order for a kinetic exchange of ideas and relationships to perpetuate. Embracing failure as well as success is necessary in order to succeed.”
? Karyn Zoldan , owner, Bridgemarketing.com

“节俭，没有超级金营销引导营销大师王的情况下，以人为本。 哪些人？ 客户端。 前景。 你的人做生意。
“在这个网络时代的商业，电脑数据库交谈，”机器人“作出决定时，很多”智能“的机器被认为是代替人的思维，SHEL霍洛维茨提醒我们，它是对人所有。 所有有关关系。 所有与人打交道的人。
“但是，这仅仅是个开始。 传统的营销智慧（怎么这么一个矛盾）说，“临界质量”，要求从18个月的短短两周内（取决于你的产品）7印象。 但谢尔的地方，它的地方，每一个营销的印象，白发苍苍的老的陈词滥调可以是一个激励达到该支票的前景！
“但是，这并不是所有远离它。 例如， 忘了零和市场营销，你可以赢，你的竞争对手可以获胜。 事实上，SHEL告诉你怎么样，如果你这样做是正确的，你甚至可以变成盟国你的竞争对手，谈激进！
“例如在例子后，激进的概念后，激进的概念，SHEL不只是挑战，我们认为我们知道的一切有关的东西断言营销，他让读者章节和诗句的例子 ，使一个简单的概念的情况下纷纷表示......嗯，可能只是彻底改变一切。
“较长时间作为谢尔霍洛维茨以前的书的读者，我奇怪，为什么我很惊讶地看到这样一个显着的集合智慧克星创新的理念，所有保存在一个地方。 答案很简单： 他一巴掌端头的想法相左，你 （或在学校硬敲营销） 营销学校了解到，他总是惊喜，总是奖励。 总是给你比你多支付，超过你的预期，但从来没有比你真的需要知道为了取得成功。“
内德·巴尼特 ，年利率，首席执行官，巴尼特营销传播，公关，广告和营销等九个书籍作者

“SHEL霍洛维茨的原则利润是在市场营销过程中mensches。” 停止肮脏的世界大企业中打滚，并学习如何做正确的事，实际上会提高你的底线！“的原则利润”是未来的浪潮。 道德营销的书籍，像这样的，迫切需要在今天的世界。 谢尔霍洛维茨“的原则利润”是一个胜利者和道德营销的主题是我见过的最好的书之一。 买你的CEO。“
赖斯蕨类植物 ，作者，出版游戏

“在这本书中的信息是大家有需要，或正在创业的思考。 这意味着成功或失败之间的区别 。“
洛伦佐Rothery，Profitonthenet.com

“非常迷人，聪明，讨好人眼前一亮通过你的文字。 I'm delighted to make your acquaintance, even if only on paper. Your “abundance” principles are especially engaging to me. I share your approach, if I may flatter myself to feel so.
“Gratitude, oddly, does not seem to come necessarily with prosperity, as you say. I left a big job nine years ago in Boston and came out to teach at a small, liberal arts, college in Indiana. In the process, I took an 80% pay cut and, within three months, my dear wife of a quarter century, the mother of our three boys, one of whom was only six at the time, was diagnosed with terminal breast cancer. Over the last nine years, we have battled her subsequent heart failure, followed by a miraculous heart transplant, kidney failure, lung failure and so much more. It never seems to end. This spring, she's been down with shingles and double pneumonia. But through it all, she's been a beacon of strength and hope. Her courage has worn off on me. And I think we have proved, in a small way, to be helpful to many others. At least, Lizzie has. I wrote a book about us that I sold this spring. It will be published next spring.
“Just wanted you to know that I appreciate what you've sent me; yes, for the business ethics it speaks of, but even more, for the person and the life that radiates out of its pages like heat from a stove. God bless you, Shel”
? Jim O'Donnell

“Enormous compliments on your book! I am really enjoying it…one of the better marketing books that I have read.”
? Tim Warnock , translate-to-success.com, Assisi, Italy

“Does something not sit right with you about the idea that we live in a “dog eat dog” world? Then this book will fill out that intuition with logical arguments and examples. Need some fresh marketing ideas for reaching customers without spending a fortune? You'll find some little-known but powerful strategies here… Shel's sincerity and knowledge shine through every page of this book, encouraging you to pay attention to the voice in your head that says that honest marketing is the right thing to do. The news here is that besides making you feel good, integrity succeeds in the marketplace, too.”
? Marcia Yudkin , author of Six Steps to Free Publicity and other books

“It's about time someone wrote a book about the way things REALLY work at the values and ethical level in the marketplace. Yes, there are scandals and scoundrels in business. But they're truly in the minority. Because the people who last… the people with whom others most want to do business… the people who set the pace for the rest… are quietly and consistently principled individuals operating in a basically decent way. This book spells out what those people are doing and why it's to your advantage to follow their lead.”
? David Garfinkel , author, “Advertising Headlines That Make You Rich” http://www.adheadlines.com

“This quotation particularly caught my eye: “Create value for others in everything you do. … You help yourself best when you're helping others.”
“That captures so succinctly my hopes for Gifts from the Heart. I wanted to create a book that had something new to say, and help fundraisers help themselves while we met our own objectives for the cancer society, while helping readers create a more caring holiday.
“I think our vision, which you sum up so beautifully, is the real reason that we have been able to sell 17,000 copies without a distributor or marketing budget. One of the unanticipated joys of this project, however, has been meeting customers who have become friends. I have penpals all over North America, who forward news clippings and articles about people contributing in positive ways. I never expected that at all!
“You are absolutely right when you tell readers to develop good customer relations. And not just because you or I want to sell them something, but because we are increasingly in need of that connection in what seems to be a less-friendly world.”
? Virginia Brucker www3.telus.net/webelieve

“This is a refreshing, wonderful and practical book. Shel Horowitz tells you that integrity is not naiveté and that you can stand up for what you believe in and still make a profit. I'd like to thank the author… Bravo!”
? Jeffrey Eisenberg , bestselling co-author of Waiting for Your Cat to Bark, Call to Action, and other books (review posted at www.amazon.com)

“Shel Horowitz–one of the most ethical, honest and principled online marketers I've associated with.”
? Dr. Mani Sivasubramanian , heart surgeon and Internet marketer, India

“Do you believe that marketing means doing anything to get the sale and do in your competition? Shel Horowitz disagrees, and in this book he shows how putting people first can make you a marketing success.
“In “Principled Profit,” Shel Horowitz says that nice guys don't finish last. Honesty, integrity and quality are keys to building a successful business with repeat customers. According to Shel, “Too many businesses see marketing as a weapon of war. They think that to succeed, they have to climb over their competitors, fool their customers, and herd their employees into constricted conformity. I think that's just plain wrong…”
“Form partnerships with customers, employees, suppliers and even your competitors…they will become a marketing force for you… Taking on customers you can serve well, networking and forming alliances with complementary companies and competitors, being honest in your copywriting and advertising, and treating those you deal with the way you would like to be treated.
“Shel Horowitz is a highly-respected copywriter and marketing expert, and both the “how-to” and the philosophy in this book make it clear why.”
? Cathy Stucker , IdeaLady.com

“I'm enjoying the book immensely. It's very synergetic with others with which I am working such as “Attracting Perfect Customers” by Stacey Hall & Jan Brogniez. I also have your book “Grassroots Marketing” which I reviewed & recommended for a business development group of clients from Drake Beam & Morin last year.”
? Nancy Klarman , Klarman Information Resources, New Milford, CT

“Echoes the sentiments I have felt for many, many years. I'm taking it to my public library and recommending they buy it and have a few other people I will buy copies for.
“This book is a jewel. It sparkles and gives me hope and lately that's an important word, considering the state of the world.”
? Shirley McDermott , Uncommon Buffalo Press

“I've been reading through it slowly over the last week or so, and it all makes a whole lot of sense. I think you've got your finger on the next new wave of marketing……how you can do well for yourself by doing good for others.”
? Bobbi Chukran , Simple Pleasures Photography

Well-known Internet Guru Shel Horowitz challenges long held marketing assumptions with a new somewhat controversial approach. Instead of winner take all, Horowitz preaches a win/win approach to business, even taking it as far as advising a cooperative strategy with potential competitors. He also castigates the sleazy “Sales jerk” approach which is all too common in this age of unsolicited telemarketing and internet spam. Offers a fresh and unique perspective. Also, very helpful general marketing advice, throughout. Should be required reading for all MBA graduates…”
? Eric Dondero , author, Worldwide Multilingual Phrase Book

“When I meet with other companies and talk about partnering, using the principles of Principled Profit are always part of my presentation. There are so many wonderful ways to make a profit…and doing it with integrity…and using the principles of Shel Horowitz…is the best way to do it! In fact, I've been using the book as a thank-you gift after some high-level meetings, and the response has been terrific.”
? Brian Kurtz , Executive Vice President
Boardroom Inc., Publishers of Bottom Line/Personal

“Each page of Principled Profit draws you toward the next. Shel Horowitz masterfully blends conversational style with logical flow and unparalleled research. His ethical, people-first message is the new paradigm in marketing. Principled Profit's twenty-plus pages of resources and index means I'll be referring to this book for years to come. Highly recommended.”
? Lee Godden , author of ZenWise Selling, www.zenwise.com

“Congratulations! A much needed book on a much needed concept by just the right person! You're awesome!”
? Margaret Lobenstine , www.togetunstuck.com and author of Secrets of the Renaissance Soul: How to Make “Too Many Interests” Work for You

“This is the sales and marketing book for the folks that wished the whole process didn't have to feel sleazy. Shel Horowitz shows how to sell more while doing good for the world and feeling good about yourself and your efforts. He gives specific, practical examples of people and organizations that are doing the things he advocates, and talks about ways to adapt the techniques to a variety of situations.
“I purchased this book because I had seen samples of Shel's advice on the publishing community lists to which I subscribe. (That participation is, in fact, a perfect example of the kind of conduct advocated in this book.) I wanted to learn more about how to market my own consulting company. I did, and it works.”
? Marion Gropen , CEO, Gropen Associates, Inc. and moderator of two publishing-industry discussion lists

“True win/win marketing is the ideal everyone in business should strive for. Shel Horowitz's Principled Profit, Marketing That Puts People First is the definitive book on the art and practice of win/win marketing. He shows you how to create marketing that not only helps your own business, but by helping another business simply passes around success that enhances every business or situation it touches.
“Horowitz not only practices what he preaches, he lives it. With true examples, he shows how the system works for just about every business situation imaginable. He shows that even helping your competition can help you help your own business.
“Perhaps “principled profit” should be made the new mantra of business. Practicing Principled Profit bodes well for business, as well as in our personal lives. What a wonderful world this could be!
“Well recommended for anyone, not just business people, looking to make a positive mark in this world.”
? Kitty Werner , author, The Savvy Woman's Guide to Owning a Home; How to Care For, Maintain and Improve Your Home, published by RSBPress

“As a publisher of Christian books I have always considered myself as someone who practices highly ethical methods of conducting every facet of my business. But in reading “Principled Profit” I was challenged to take it to an even higher level. My communication skills improved, my listening skills are more of a priority now, having a win-win deal for both parties is something I reach for more than ever before. Ethical Marketing is so much more that just being an honest person. Striving to genuinely help others improve their lives and businesses rather than just make a deal, improves my own life and gives my business a new boost forward. I have already seen instant results from implementing Shel's practical advice. And even though growing my business has always been a top priority, his book has convinced me that embracing my true dreams and vision to help others and society through the books I publish is a higher calling that will bring the greatest results. This is a book that I have already recommended to other business men and women in the last week since reading it, and will continue to do so for a long time.”
? Pamela L. Schwagerl , publisher/owner, Tsaba House, www.TsabaHouse.com

“Shel Horowitz wants 25,000 people to endorse and spread the idea that ethical business is effective and profitable. His goal: a “critical mass” to make the next Enron impossible, because employees won't cooperate with crooked directives”
? Dan Snow , U-Publish.com

“Shel Horowitz is both the Johnny Appleseed and the Thomas Paine of ethical marketing. His book, Principled Profit, is the “Common Sense” for the 21st Century for those of us trying to make a better world for ourselves, our families, our communities, and indeed, the world. He shows, step by step, how I can help myself and my business by helping every customer, client and contact around me.”
? TJ Walker , Media Training Worldwide, New York, NY, www.mediatrainingworldwide.com

“I not only like what Shel has to write, but also how he writes as well, and can recommend this book wholeheartedly. Judging from the testimonials – including many well known people, everyone likes this book…This is more than a “be nice” or “feel good” book, although it did make me feel good about being nice. It contains practical business advice.”
— Ted Demopoulos , co-author, Blogging for Business
http://www.demop.com

“This is a great book emphasizing successful marketing strategies based on ethical conduct, honesty and integrity the highest compliments to success. You have given me the basis for the “magic formula” for business success (PP + SP = EP) Principled Profit + Social Profit = Economic Profit. Applying the same strategies found in your book helped me unlock the secrets for achieving “ultimate profit success.”
— Bill Carlson , the Profit Mentors

“I'm impressed with his thoughtful approach to marketing. Every entrepreneur and marketer should read his book Principled Profit.”
— Patrick Byers, CEO, Outsource Marketing , Seattle/Responsible Marketing blog, http://responsiblemarketing.com/

“It's what I call a “YES!” book– the principles and ideas presented are so compelling that you may find yourself shouting a few internal “YES's” as you read. I could never (even if I wanted to) offer my copy for resale. I've written too much in the margins, and there's half a pack of sticky notes fluttering from its pages!
— Janice Campbell , Director, National Association of Independent Writers and Editors, http://www.NAIWE.com

“I am quite sure that many of the strategies and tactics outlined in the book help me retain existing clients and obtain referrals for new ones. As Horowitz's book points out, customers, vendors and even competitors will become one's unofficial sales force by doing right by them. In fact, two of the biggest assignments of my life came from such sources: one, a referral from a customer; the other from a competitor who recognized that my particular expertise made me right for a job he may have been able to get for himself. Not only is Principled Profit an invaluable tool for people in any line of work, it's an enjoyable read!
— Jayne Pearl , www.jaynepearl.com , www.kidswealthandconsequences.com

Principled Profit is a great book. I've read great authors like Donald Trump, Robert Kiyosaki, Paul Zane Pilzer and Don Failla. But just two of them have really impressed me not just because of their abilities and their huge knowledge, but because of their ethic and their interest in making the world a better place to live in. Those people are Jack Canfield and Shel Horowitz, who also has inspired me to be a better networker and a better person. Thank you very much for giving other people the opportunity to be better though your books.
Shel Horowitz…shares with us in this work a series of revolutionary marketing concepts, especially for those who consider marketing like a game of win-lose…Highly recommended to improve your results without looking for angry clients or unnecessary enemies.
— Eduardo Izquierdo , Puebla, Mexico

Copywriter and well-known blogger Mordechai “Morty” Schiller reviewed all three of Shel's marketing books here.

Comments on this Website

Dear Shel, I read your website and I am ecstatic to be associated with you. I honor, admire and respect your socially conscious work principles more than I can tell you. If more individuals would follow in your responsible footsteps, then the accepted business practices of “profit over people” that contribute to environmental devastation, abuse of workers in third world nations, displacement of indigenous peoples, and much other suffering would be curbed. I am glad for my own good fortune that led me to discover you! Sincerely, Bette Kiernan

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