Media Center

 

Welcome to the Principled Profit Press Room

Thanks for visiting the press room for Principled Profit: Marketing That Puts People First. We’ve tried to make it easy for you to use material in your stories. Here, you’ll find:

  • News releases grouped separately for business and consumer audiences

  • List of media that have interviewed Shel Horowitz, grouped by type

  • Suggested interview questions for both business and consumer audiences (and Shel is happy to answer other questions, as well)

  • Shel’s Book Covers/Head Shot (hosted on our sister site, FrugalMarketing)
  • Shel Horowitz’s Biography
  • Shel’s Other Pressrooms

  • Press Releases: Business Audience
  • Press Releases: Consumer Audience
  • These Media Have Covered Shel
  • Interview Questions: Business Focus
  • Interview Questions: Consumer Focus
  • If there’s anything else you need, please don’t hesitate to contact us. Shel is also happy to do interviews, often on short notice. He’s experienced with print, radio, TV, and Internet media. Shel can speak on ethical marketing from both business and consumer points of view, and also about frugal, effective marketing (subject of his earlier books, Grassroots Marketing: Getting Noticed in a Noisy World and Marketing Without Megabucks: How to Sell Anything on a Shoestring).

  • Sample articles for reprint
    Author Claims the Ethical Path Leads to Higher Profits
    (300 Words or 500 Words)

    Press Releases: Business Audience

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    Expert Commentator: Fastow Sentencing/Ethics Issues

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    Expert Commentator: Enron Verdict/Ethics Issues

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    Ethics Expert to Corporate Crooks: Shattered Lives are No Proud Legacy

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    How to Flip Marketing on its Head: Five ‘Marketing Heresies’ to Build a Business

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    Can a Website Change the World? Business-Ethics-Pledge.Org Launches with Goal of Making Corporate Corruption as Unthinkable as Slavery

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    Major Scandal Starts “Character Counts Week”

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    As Kenneth Lay Trial Looms Closer, Author Seeks “The Right 25,000 People” to Prevent the Next Enron

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    10 New Year’s Resolutions For a More Ethical, Profitable, and Successful Business

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    Virtual Booksigning Zooms Self-Published Business Ethics Book From The Bottom of the Barrel to the Amazon.com Best-Seller List

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    Why Would A Copywriter List His Competitors’ Contact Information in His Book?

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    Market Share is Dead

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    Ethical Business Success: The ANTI-Enron Way

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    Press Releases: Consumer Audience

    Ethics Expert: As an Ethics Warrior, Spitzer Must Meet a Higher Standard

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    Activist: Democrats Must use First 100 Days for Sweeping Change

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    Blogger Links Ford Earnings Losses, Skilling Sentencing, Democratic Gains in Polls, and Presidential Ethics
    Says Carter and Reagan Were the Last Ethical Presidents

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    Principled Profit Published in India, Forthcoming in Mexico – Pledge Campaign Builds World-Wide Momentum

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    Ethics Expert: What Michael Jackson and Arthur Andersen Have in Common

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    Is Business Ethics the Hot Topic for 2005? Author Sees Major Trend Throughout Society (News Release 1/4/05)

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    Will Martha Stewart Sign the Business Ethics Pledge?

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    Managers Must Be Accountable For Their Ethical Consequences, Says Business Ethics Expert/Consumer Advocate

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    International Virtual Booksigning Generates In-Store Excitement Levels…In Cyberspace

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    Consumers Can Force Businesses to Behave Better

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    These Media Have Covered Shel

    Print and Internet Media

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    TV and Radio

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    Interview Questions: Business Focus

    Shel is happy to answer your own questions; if you’d like some idea starters, try these.

    1. You say that market share is irrelevant to most businesses. If that’s true, why do so many companies try to stab each other in the back?

    2. How and why should businesses seek alliances with their competitors?

    3. But what if my competitors don’t act that way? They’ll try to take advantage!

    4. You’ve identified three keys to business success. What are they?

    5. We hear a lot about outstanding customer service and empowered employees—but it doesn’t always hold up on a close look. How and why should companies do better with these groups?

    6. Can you give examples of well-known companies that thrive by being nice?

    7. It’s easy to be honest in good times. What about in a crisis?

    8. Please explain about “biological marketing.”

    9. Does cooperative, ethical marketing cost more?

    10. Tell us about this international movement you’ve started, to find 25,000 business leaders who’ll pledge to be ethical.

    11. How did you get so many powerful endorsements–Jack Canfield, Mark Joyner, Jay Conrad Levinson, and over 70 others?

    12. How can people get your book, Principled Profit?

    Note: Shel is also able to answer questions on frugal marketing and frugal fun; please see his other sites at http://www.frugalmarketing.com and http://www.frugalfun.com.

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    Interview Questions: Consumer Focus

    1. What does Johnson & Johnson understand about consumer safety that Ford does not?

    2. How did these different reactions affect these two businesses?

    3. Are there other well-known companies that really listen and anticipate customers’ needs?

    4. What’s the single most important thing consumers should focus on when choosing businesses to support?

    5. How does that fit in with your Business Ethics Pledge campaign?

    6. But I’m only one shopper–how can I really make a difference?

    7. How do these choices affect the kinds of communities we live in?

    8. What advice can you give the business owners in our audience?

    9. What else have you written?

    10. How can people get your book, Principled Profit?